How full-color promo products can help your brand pop

By Stephanie Lamie

Color is powerful. It is a significant stimulus for the brain, with 80% of sensory impressions opens in new window coming from sight. Colors can influence mood, energy levels, sleep patterns and blood pressure. Some shades can improve concentration and increase visual memory. Full-color promos can make the most of the power of color by helping you achieve your goals.

Trying to stand out from the crowd?

Full-color promotional products can open a vibrant new world for your brand. Shopping totes with your big, full-color imprint, for example, can grab attention at a retail store or outdoor market.

Splashes of color can also help your brand stand out in a crowd. A sports towel is a winning gameday giveaway that later becomes a cherished memento. Whether pinned to a wall or used at the gym, team spirit is on display.

What are trade shows if not a competition for attention? With a prominent splash floor display, your exhibit can be an eye-catcher in a sea of expo booths. An colorful table cover is another powerful accessory that, whether bright or subtle, is bound to draw people in.

Looking for a polished and professional look?

Full-color promotional products provide a touch of class and quality. In the workplace or out in the community, employees sporting a performance polo or a more casual full-zip hoodie can display your logo without compromise.

At an exhibition or conference, full-color promo materials, like notepad folders and bound notebooks, exude professionalism. Give them to attendees to spread the word that your organization is ready for business.

Want to evoke an emotional response?

Colors can have different effects opens in new window on behavior and emotions. That’s why color psychology is a popular and powerful marketing tool. Blue is the world’s favorite color and conveys trust, wisdom, strength and security. Merchandise with full-color flexibility, like a performance tee or patch beanie, can provide those vibes without limiting your brand.

Red is a bold color associated with power, energy and excitement. When offering an event giveaway aimed at reminding attendees of their experience, a boldly colored can cooler can make that lasting connection.

A nonprofit hoping to hit emotional notes and encourage support could include a business card magnet in thank-you cards for volunteers or donors. Imprinted with an impactful photo, it’ll be a lasting reminder right there on the fridge.

Hoping for your brand to be remembered?

Colors increase our visual memory. Green, for instance, can increase the retention of positive words opens in new window. That’s something to remember when considering a vinyl sticker to carry your logo. Same for a water bottle, which can imprint your brand in memories wherever it goes.

The complete color wheel can make a ceramic mug—with a full-color wrap imprint—a standout gift for clients or customers. Or treat your team to snapback caps with full-color patches to help your brand resonate with style.

So many colors, so many benefits

Take your marketing to the next level with the power of full-color promo products. The added flexibility and vibrancy can help your brand stand out, look professional, evoke emotions and be remembered.

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